Tag Archives: Mike Copeland

An Ear to the Ground #7

Nature of Things: Who knew birds were artists too?

[Photo – Mike Copeland/Getty]

Art of Attention: Brands as Living Things

A great article by Agatha Wara at Dis Magazine. This article is something you should pay attention to because it’s an interesting look at what a brand wants and how that relates to the working artist.

“Brands share the same evolutionary goals as organisms, that is, to succeed. Success means a standing-out in competition above other species (brand-species) in order to guarantee continuance over time. For brands, this is achieved through attraction, an intelligent sorting of sophisticated semiotic coding that responds to social, economic, and political environments in order to evoke human interest. “

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