Jeff Hayward’s new apparel business was born from video games.
He was having fun with the Nintendo NES Classic – a gift from his wife – when he realized he was getting swept up in the nostalgia of 8-bit games.
Hayward hopes to capitalize on it this week when he and his wife, Kristin Hayward, open Sodak Supply Co., an online apparel company based in Sioux Falls.
“I think people have a pride in our state and the region but also kind of remember growing up in the ’80s and ’90s,” Hayward said.
The Haywards, both native South Dakotans, envision their business as an homage to their home state and to retro gaming…
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