Walk into Fresh Produce’s offices in downtown Sioux Falls, and you may start out a little confused. There’s no front desk, but there are some cubicles back there. And, is this an art gallery or something?
Yes. You’re standing in Ipso Gallery. The gallery as the advertising agency’s front door is exactly the point, immediately showcasing the firm’s creativity.
“We like that it’s the first thing somebody experiences when they come in and meet us,” said Ted Heeren, co-owner of Fresh Produce. “This is what we value — it’s putting our values right in front of our space. It’s the thing we care about most.”
Ipso Gallery has become a foundational part of Fresh Produce, serving as an inspiration and laboratory for creativity.
“It’s part of our culture,” said Mike Hart, Fresh Produce’s other co-owner.
But the gallery has become much more than a spur for the imagination. It has become a fixture in the local arts community and calling card for new businesses.
“For us, in our ethic, we talk a lot about everything connecting back to ideas, and I’ve heard a lot of clients and visitors making that connection” through the gallery, Hart said. “We’re able to show them we’re creative without telling them we’re creative. So I think that’s been a really powerful message. It’s the first thing they experience when they walk in our space.”
‘A disarming gallery’
Ten years ago, Heeren and Hart moved Fresh Produce from Brandon to Sioux Falls and decided to open a space with cubicles, offices and an art gallery that spill into each other.
They decided to call it Ipso, because it was a short word and fun to say – like “bingo” or “Murdo,” said Heeren…
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